Featured Work
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Communications Strategy and Messaging/ Roadmap and Workflow Implementation
Analysed and audited the organisation's brand communications strategy, aligned it with organisational goals and operationalised the strategy | Developed fundraising communications strategy | Created and fine-tuned communication messages through insights mining |
Transformed strategic communication visions into operational reality by developing comprehensive roadmaps, implementing efficient workflows, and empowering teams to execute consistently for measurable impact.
Organisations: Toybank - A project by The Opentree Foundation, Child Rights and You (CRY) India, CRY America, Language and Learning Foundation (LLF)
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Pitch Decks and Grant Proposal Development
Developed tailored pitch decks and grant proposals through leadership consultations, stakeholder interviews, programme observations, document analysis, and comprehensive research aligned with funder guidelines and organisational objectives.
Some themes worked on: Child rights, Government school infrastructure, Youth skilling, Paediatric palliative care, Technology in the post COVID-19 world, Safety of girls and women, Law fellowships for youth in conflict-hit zones, AI in education, Tech-driven solutions for government school system.
Organisations: Plan International (India chapter), Happy Feet Home Foundation, TEDxGateway, Lapidary Foundation, Open Links Foundation
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Impact Reporting (Annual Reports, Knowledge Reports, Update Reports)
Curated, authored and managed development of annual, knowledge, update, post-event reports through exhaustive stakeholder conversations, in-depth organisational document analysis, and strategic research.
Organisations: UNDP- Magic Bus India Foundation, Happy Feet Home Foundation, Child Rights and You (CRY) India, TEDxGateway,
CRY America, Language and Learning Foundation
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Organisation and Campaign Website Strategy and Project Management
Led website development by conducting strategy sessions, creating briefing documents, curating content, and managing the development team through project completion.
Organisations: Child Rights and You (CRY) India, Toybank - A project by The Opentree Foundation, CRY America
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Newsletters and Emailers
Created targeted email marketing and newsletter content through systematic interviews with senior management, employees, and programme participants to strengthen audience connections towards conversion and retention.
Organisations: India Health Fund (Tata Trusts Initiative), Child Rights and You (CRY) India, CRY America
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Impact Storytelling
Captured transformation stories through comprehensive interviews with social entrepreneurs, programme participants, and field teams to showcase organisational impact and individual journeys.
Organisations: India Health Fund (Tata Trusts Initiative), Magic Bus India Foundation, Happy Feet Home Foundation, Child Rights and You (CRY) India, CRY America
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Photo and Video Stories of Transformation
Spearheaded comprehensive visual storytelling from field research to final production by conducting community visits and stakeholder interviews, conceptualising story structures, authoring individual narratives, collaborating with brand agencies on creative treatment, developing detailed storyboards for photographer/videographer briefings, and project-managing nationwide shoots to deliver compelling photo and video stories.
Organisations: Magic Bus India Foundation, Child Rights and You (CRY) India, CRY America